So they already considered and decided they are interested in your free offer, such as a virtual summit, lead magnet, or mini-course. They are expecting a welcome email and a delivery on your promise. Someone who signed means they're a warm lead and a potential customer.

Good news: welcome emails have the highest open rate, 4x higher and 5x more clicks than other emails.

8 out of 10 people open them, resulting in four times as many opens and ten times more clicks than other email types.

The average open rate for a welcome email is 69% but can be as high as 90%.

So this is your chance to wow them and start building the relationship.

Welcome Emails can be very effective in your conversion rate (converting leads to clients).

Opening a welcome is just the first step in the relationship. Like the opening line on a dating app. It can boost or kill your chances of a first date. They'll see it and decide if they like you or not.

❌ Get this right and people will consume all of your emails and become your fans.

✅ Do this wrong and they'll ignore your emails, hit unsubscribe. (Ouch)